OnMilwaukee.com
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Ad Opportunities

Commission given to recognized advertising agencies.

Online advertising is effective, creative, powerful and guaranteed. Build relationships with the most active and savvy in the area — OnMilwaukee.com’s readers. If you need assistance with your ad creation, we can help. From a simple ad design to rich media, if you can dream it, we can do it.

Listed below are the various ad sizes to choose from.

Standard Ad Sizes

Unit W H Max Anim Max File Flash Max File Static Notes
Article Sponsor 400 30 8s 15k 10k .gif, .jpg, .swf
Half Banner 234 60 15s 20k 15k .gif, .jpg, .swf
Half Page 300 600 15s 35k 25k .gif, .jpg, .swf
Half Rectangle 300 100 15s 20k 10k .gif, .jpg, .swf
Large Rectangle 336 280 15s 30k 20k .gif, .jpg, .swf
Lower Tile 200 90 15s 20k 10k .gif, .jpg, .swf
Mini Button 88 31 15s 15k 10k .gif, .jpg
Section Sponsor - - - - - Text Only
Square 200 200 15s 20k 10k .gif, .jpg, .swf
Vertical Rectangle 240 400 15s 30k 20k .gif, .jpg, .swf
Leaderboard 728 90 15s 30k 20k .gif, .jpg, .swf
Rectangle 300 250 15s 30k 20k .gif, .jpg, .swf
Skyscraper 160 600 15s 30k 25k .gif, .jpg, .swf. Run of site only.
Roadblock 728
300
90
250
15s 30k 20k .gif, .jpg, .swf. Consists of a Leaderboard, top Rectangle, bottom Rectangle.

If SWF ads are designed in Flash 8, ActionScript 1 or 2:
a transparent button must be placed on the top layer and this ActionScript 1/2 snippet must be placed on that button (NOTE: ActionScript is case sensitive).

If SWF ads are designed in Flash 9, ActionScript 3:
a button named clickTag_btn must be placed on the top layer; this ActionScript 3 snippet must be placed in the first frame of an ActionScript layer (NOTE: ActionScript is case sensitive).

Rich Media Ad Sizes

Unit W H Max Anim Max File Flash Max File Static Notes
Corner Peel 100
––
800
100
––
600
8s 10k
––
40k
10k Mimicks the turning of a page to reveal the ad and then retracts. Can peel again with user’s interaction. Ad consists of two pieces: a collapsed and expanded version. Acceptable file types include static JPG, PNG or GIF files. Animation may be added using a SWF set to 24 frames per second.
Sliding Billboard 970
––
970
30
––
300
8s 10k
––
40k
10k Pushes site content down with auto–expanding Flash creative. Can re–open with user’s interaction. Ad consists of two pieces: a collapsed and expanded version. Acceptable file types include static JPG, PNG or GIF files. Animation may be added using a SWF set to 24 frames per second.
Full Page Interstitial XX XX 15s XXk XXk Full page ad runs prior to appearance of OnMilwaukee.com content, like a television commerical. Due to the complex nature of the Full Page Intro Ad, please download the provided ad specifications (PDF) for creation guidelines.

eNewsletter Ad Specs

OMC provides you with unique opportunities to reach thousands of OnMilwaukee.com readers directly in their inbox with our assorted, tailored weekly newsletters.

Sent W H Word Count Max File Static Notes
Daily 160 600 50 20k Notes
Friday 160 600 50 20k
Monday 50
Thursday
Top stories on Friday
50
Friday 50
Friday 50

Printer Printable PDFs

Cake Reasons to Invest

  • — Loyal and engaged readers.
  • — Online media expertise.
  • — Innovative and effective advertising.
  • — Inspired team working to tell Milwaukee's stories.
  • — A collaborative approach that you'll respect and enjoy.

Targeted Page Pages available for targeted ad placement:

Links open in new windows.
Daily Pages
 
Special Sections
Ask a sales representative for information regarding these opportunities:
 

Glossary Glossary

CPM: Cost per thousand

Placed by Week: Client will "own" ad placement for the entire week. The ad will be fixed in place and will not rotate with other ads.

Run of Site: The ads will be featured on any page. These ads are not targeted.

Targeted Content: Many ads can be specifically placed in certain sections. EXAMPLE: A restaurant may want their ads to appear in our dining section.

Special Sections: Promotional sections that appear only certain times of year, such as holiday and festival guides.